For my collaboration with Adidas I looked into their existing and previous collaborations and their own products. Through my research I discovered that one sport they do not cover is surfing.

The Havana Waves collection was inspired by the emerging surf scene in Cuba and the rest of the Caribbean. Designed for Spring Summer 2017 the collection comprises a range of warm weather surfwear including athletic swimsuits, bikinis, rashguards and wetsuits.  

The designs are strong and empowering, combing bold colours, prints and garment details such as mesh panelling.  Garments have a modernised fifties influence, inspired by the retro cars of Havana. Warm and tropical colours are contrasted with athletic and practical black. The warm colours have come from the brightly coloured buildings that line the streets of the Cuba. The print was created by turning these buildings into a mosaic tile pattern which was then superimposed over palm fronds, bringing a tropical touch. Digitally printed neoprene features a print with a contemporary take on the traditional Cuban tiles. Bright colours have been mosaicked together and then blended with palm frond silhouettes to create a fun and tropical feel. Fabrics are kept simple and appropriate to the purpose of the collection with neoprene, Lycra and power mesh.

Havana Waves is a surfwear collection for all women, beginner or master surfer. She is a daredevil and thrill seeker who is bold in her fashion choices out of the water and seeks to reflect this in her leisure time too.